Cannings Purple Wins Gold!
We’re thrilled to be recognised in the national GovRel 2015 awards.
Our work with the Gold Royalty Response Group on the #heartofgold campaign won the gold award for Best Digital Campaign.
#heartofgold was an integrated government relations campaign which played a major role in the decision by the State Government not to increase the gold royalty rate. It was one of the first fully-integrated social media and government relations campaigns in Western Australia.
The campaign was seen more than 20 million times and helped inform politicians and the public about the importance of gold mining to the state.
Cannings Purple Director Annette Ellis and Digital Media Manager Jamie Wilkinson with the GovRels 2015 award for best digital campaign.