Green is so on trend


The collective social conscience is brimming with enthusiasm around waste reduction in a way many environmentalists and waste industry leaders would have doubted just a few short months ago.

The power and wit of a smartly put together three-part documentary series, War on Waste on ABC TV (still available and generating more views on iView), has led to a frenzy of passionate composting foot soldiers who do not leave their homes without reusable shopping bags, coffee cups, cutlery and chopsticks.

An estimated 1 million Australians have almost completed Plastic Free July – a pledge to reduce or refuse single use plastic bags, wraps and containers. The WA Metropolitan Regional Council (WAMRC) has run the campaign since 2011 and hoped for 400,000 households when it was launched at the end of June this year.

Then the recent decision by Coles and Woolworths to set the pace ahead of further Government intervention regarding single use bags, was roundly met with more jubilation than cynicism. If nothing else, shoppers are more likely to remember their own bags rather than pay for a thicker version of reusable plastic.

The waste industry, and local councils, have long complained about the need to educate communities and turnaround their "throwaway" behaviours. From a stakeholder engagement point of view, the public is captive.

Now is the time to talk about what you do, how you do it and the role for communities in your own war on waste – and to make sure you’re being heard, and those messages are getting through, talk to us for advice on how to go about it.

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