Another Win For Cannings Purple
Cannings Purple has won the Integrated Marketing and Communication Campaign Strategy award at this year’s Public Relations Institute of Australia Golden Target Awards.
Recognising what the judges called "exceptional thinking" across the wholly integrated #heartofgold campaign, the award marks the effective use of multiple marketing and communication platforms.
The #heartofgold campaign for Gold Royalties Response Group united Western Australian gold miners in their response to the State Government’s royalty review.
Reflecting our internal trademark, #greatertogether, a number of divisions within the firm worked to achieve success in this integrated campaign.
Expertise was provided from the Design and Digital, Government Relations, Corporate Affairs and Investor Relations teams.
Managing Director Warrick Hazeldine said the outstanding success of the #heartofgold campaign was made possible by exceptional team work.
“We are honoured to accept this award and very proud of our team for all their hard work,” Mr Hazeldine said.
“Our achievements in this campaign are a result of our #greatertogether company culture, which is personified through our employees.”
Winners were announced at the PRIA Golden Target Awards ceremony on 24 September 2015.
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