Why your brand is intellectual property

Art Director Cameron Jones explains why your brand has a value above and beyond its logo, colours and font

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Getting the message through

Three tips to ensure your audience understands what you’re trying to say.

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Sharing the love on social media

Build business relationships by recognising industry expertise.

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Is it okay to newsjack Valentine's Day?

Newsjacking Valentine's Day is something that many brands do, but does that make it ok? Consultant Emma Britton explains the risks and opportunities of aligning your social content with events or news.

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Another Win For Cannings Purple

Cannings Purple has won the Integrated Marketing and Communication Campaign Strategy at this year’s Public Relations Institute of Australia Golden Target Awards.

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Purple Patch Newsletter

Get hints, tips and news about communication techniques and trends which will help you!