Media Monitoring – More than just your company scrapbook
Media monitoring used to mean cutting up newspapers and pasting hard-copy clippings into bulky books, that would sit proudly… gathering dust.
Not dead yet: the seven reasons you should be monitoring traditional media
Traditional media still plays a big role in the corporate conversation. Consultant Emma Britton explains why it is important to monitor the traditional media for what is being said about your business, your industry and your competition.