Keith Jones has 38 years of professional experience providing expert advice and management consulting to industry leaders across Australia. He was appointed the Chairman of Cannings Purple in June 2017, after retiring from the role of Chairman of Deloitte Australia.
During his time leading Deloitte in Western Australia, Keith also led the Energy and Resources Group for Deloitte Australia and established the China Services Group in Australia. In this role, he led a national team of professionals, focussed on inbound and outbound China investment across a range of industries, with a strong focus on mining and resources.
Keith led the Western Australian practice of Deloitte for 15 years, and as Chairman of the Board, was responsible for maintaining strong corporate governance, ensuring the appropriate standards of integrity and professional practice were maintained and providing oversight of strategy, risk and operational issues.
Keith also acts as Chair of Gindalbie Resources Limited.
Warrick has extensive experience in investor, media, government, stakeholder and community relations advising Boards, leaders and senior executives. He has provided clients with strategic management consulting advice and high-level crisis/issues counsel for almost 20 years.
Warrick is a member of the Board of Governors of the National Anaesthesia and Pain Medicine Foundation which supports life-saving medical research in anaesthesia, surgery and chronic pain. He is also a Board Member of Surfing WA, the governing body of surfing in the state since 1964.
Warrick was named a 2013 WA Business News 40 under 40 winner recognising the top 40 entrepreneurs under the age of 40.
Chief Executive Officer
Annette is a strategic communications advisor with more than 25 years’ experience gained primarily in the global resources and logistics sectors. Annette heads Cannings Purple’s Corporate Affairs team, and prior to joining Cannings Purple in 2008, ran her own successful communications agency.
In the course of her career Annette has provided community engagement, media management, internal communications, and issues management advice and tactical support to several major project developments in Australia and around the world – through the full project life-cycle from exploration through to production.
Annette serves on the Murdoch University Public Relations Industry Advisory Committee, and on the Salvation Army Business and Industry Advisory Committee.
Karen has decades of experience in government relations, communications and media. She spent 16 years as a print journalist at The West Australian newspaper where she reported on a broad range of issues, edited several feature sections and became the newspaper’s first female chief of staff and then deputy editor. Karen also served as the Western Australian editor of The Australian newspaper and worked with commercial clients as principal consultant at Halden Burns.
More recently, Karen has worked in politics at both the State and Federal level, and prior to joining Cannings Purple served as Chief of Staff to the Leader of the Government in the Senate and Federal Minister for Tertiary Education, Skills, Science and Research.
Director Government Relations
Astrid has a wealth of experience working as a ministerial adviser, communications consultant and journalist during the past 15 years. She has advised several past and current State Government ministers and joined Cannings Purple following four years as an adviser to former Federal Energy and Resources; Small Business and Tourism Minister, Gary Gray.
Astrid is experienced in developing effective communications, issues management and government relations strategies. She has implemented persuasive communications activities across a range of industries including resources, energy, health, building products, property development and construction.
Director Corporate Affairs
Fran began her career at The West Australian and over the course of ten years with the paper held roles including I.T. editor, commercial property editor and senior finance journalist.
For the past seven years, she has been WA Media and communications manager for leading commercial property agency Colliers International, with responsibility for the company’s media relations and communications strategy - a role which has seen her build and maintain strong relationships with property and business journalists and editors in WA and nationally. Fran is a skilled writer and a highly effective communicator with a proven track record across a range of sectors including government, property and corporate.
Ryan is a corporate communication and public relations specialist with more than 15 years’ experience at a senior advisory level.
Ryan has worked with some of the world’s largest resources and professional service companies, providing investor relations, corporate communication, internal communication and issues management services. He has worked on significant merger and acquisitions projects (including international transactions), as well as large corporate change and restructures. This experience covers a number of market sectors, including resources, oil and gas, finance and agribusiness.
With a background as a journalist, Ryan also has advanced media relations and stakeholder advocacy skills, and extensive corporate writing experience.
Director Design and Digital
Jamie is a social media strategist and digital media manager with more than 15 years’ experience. He has created social media engagement strategies for ASX-listed companies and junior mining firms, and runs one of Western Australia’s first boardroom-level social media training seminars.
Jamie is a super-user of key social media listening tools like Hootsuite, Radian 6 and NUVI. His experience in social media monitoring and engagement spans a range of high-profile campaigns, including the highly regarded, multi-award-winning #heartofgold campaign on behalf of the gold mining industry in Western Australia. He has advised and trained organisations in traditional and social media policy including the Western Australian Government’s land and property development agency LandCorp, BHP Billiton Petroleum and one of the biggest consumer brands in Australia, Thermomix.
Jamie is regularly published in the Western Australian press regarding social media best practice and digital trends and is a founding member of the Social Media Society.
Director Corporate Services
Juanita is a dynamic and highly qualified Chartered Accountant who joined Cannings Purple as its Director Corporate Services in mid-2016. She has over 13 years’ extensive experience covering local and international audit, accounting and advisory services, various external finance manager roles and possesses a vast knowledge of accounting principles, business processes and corporate governance across an array of industries.
Having the experience of managing small to medium size audits in providing professional advice to clients and also her experience of being a finance manager for various organisations, Juanita is able to directly contribute to the financial performance of companies from her strategic approach to managing, reviewing and improving finance and business processes.
Director Investor Relations
Andrew is a qualified and experienced geologist, resources analyst and corporate financier with significant experience in analysing resources based companies and opportunities from both a corporate and finance perspective.
He has more than ten years’ experience as an exploration geologist (oil and gas, gold) in Australia and as a business analyst reviewing M&A opportunities for multi-national mining companies, helping them to grow in Australia and Asia.
Andrew then moved into the financial services industry, spending the past ten years as a corporate adviser, resources analyst and corporate financier for small to mid-tier Australian and UK advisory and broking groups. He has covered a diverse range of commodities, including oil and gas, base metals, precious metals and coal and assisted to raise over $100m in equity raisings.
He holds a Bachelor of Science Degree with Honours (Geology) and a Master of Science Degree (Mineral Economics).
Richard has several decades of experience in WA’s energy and resources sectors at strategic project and policy development level, in both the private and public sectors. Richard worked for more than 20 years in senior levels of government in both the federal and state jurisdictions, and has an extensive network with senior bureaucrats and politicians.
Richard’s roles in the private sector have included WA Director of ERM Power and Managing Director of Mid West Energy. Richard also chairs the WA Independent Power Association.
Hon. Norman Moore
Norman is well-connected in Western Australian business and political circles, having served a distinguished career in state politics that spanned more than 30 years. After progressing in his teaching career to the role of high school principal, Norman made the transition into politics in the late 1970s. He retired from politics in May 2013.
While his main ministerial responsibility was the mines and petroleum portfolio, Norman also spent considerable time overseeing education, employment and training, sport and recreation and tourism. His knowledge of the state political and business landscape is unrivalled and places him in a unique position to provide insightful strategic advice to clients.
Dr Paul Vogel
Paul Vogel is contracted to Cannings Purple as a strategic advisor. Paul’s knowledge and experience in the areas of environmental issues, regulatory assessments/approvals and reform; and strategic environmental and business outcomes in Western Australia is unsurpassed. Currently a non-executive board director and strategic consultant, Paul was Chairman of Western Australia’s Environmental Protection Authority from 2007 – 2015. Prior to this he was the inaugural Chief Executive and Chairman of the South Australian EPA from 2002 – 2007.
Paul has also held senior executive positions in the WA Departments of the Premier and Cabinet and Environmental Protection. Paul holds a PhD in chemistry from the University of Western Australia. He is chairman of a national Cooperative Research Centre on Contamination and Remediation of the Environment; a director of Global Aquatica (Australia) and a member of the Australian Institute of Company Directors. He was appointed to the Northern Territory EPA from 1 January 2016 and became Chairman of the NT EPA and a member of the NT Planning Commission in November 2016.
Bob’s knowledge of the Western Australian mining and petroleum industry and the people within it is second to none. Bob served as principal policy advisor for Mines and Petroleum for more than 12 years to four successive State Government ministers, most recently with the Hon Norman Moore.
Bob possesses 40 years of public service experience and an extensive knowledge of the resources industry both from a government perspective and in regard to industry-specific issues such as land access for exploration and mining, approvals processes across government, mining and petroleum titles, native title, environmental and safety obligations, royalties and community consultation.
William (Chub) Witham
Chub has three decades of experience in the resources and agricultural sectors at strategic project and policy development level, in both the private and public sectors. Chub worked for more than 20 years in senior levels of exploration and corporate finance in both the Australian and overseas jurisdictions. Chub was recently manager of North West and Kimberley at the Chamber of Minerals and Energy, a resources sector representative body in Western Australia. During his time at the Chamber, Chub provided advocacy advice to some of the world’s largest resources projects and companies. He works closely with clients as part of the Cannings Purple team providing investor relations, government relations and corporate affairs advice of the highest calibre.
Caroline is a corporate communications manager with more than ten years’ experience, including four years as a director at Cannings Purple. She has broad professional experience including media and stakeholder relations, community consultation, issues and crisis management, internal communication, publications and online management. Caroline has worked in a variety of industries including resources, financial services, land development and education, and has worked with a diverse range of listed, private and government organisations.
Caroline was awarded the Public Relations Institute of Australia’s (PRIA) State Award for Excellence in 2011 for her work with Chinese iron ore developer Sinosteel Midwest Corporation in the area of stakeholder and community relations. She is a full member of the Public Relations Institute of Australia and holds a Bachelor of Arts (Mass Communications) in Public Relations and Journalism.
Over an 18 year career in both consulting and in-house roles, Chantal has practiced across the full spectrum of corporate and public affairs in the public and private sectors. Specialising in the areas of strategic communications, stakeholder relations and corporate reputation management, Chantal has demonstrated proficiency in delivering outcomes in fast moving corporate, project and operational environments.
Chantal was appointed Cannings Purple Associate Director in 2014 and is a senior member of the organisation, leading major work packages and providing strategic advice and support.
Ruth Callaghan is a media strategist, journalist and public relations practitioner. An award-winning writer and accomplished strategic thinker, she has spent two decades as a working and freelance reporter with newspapers and magazines, and now uses her experience to deliver strategic communications services to WA government agencies, corporates and institutions.
She regularly trains other communicators through the Public Relations Institute of Australia and has taught PR and journalism professionals in both Jakarta and Shanghai.
Corporate clients include:
Chamber of Commerce and Industry
She additionally has worked for Edith Cowan University, Australian Property Institute and Property Council as well as numerous State Government clients.
Charlie Wilson-Clark is a community and stakeholder engagement specialist with 20 years’ experience in corporate communications, social management and facilitation. She designs and implements tailored programs of engagement for clients in the mining, infrastructure, government, waste and water sectors. Fully certified by the International Association for Public Participation (IAP2), Charlie is a skilled facilitator and strategic communicator. She has a passion for helping clients to build genuine relationships with communities, particularly Indigenous communities. Charlie joined Cannings Purple after nine years with one of Perth’s premier technical services firms, Golder Associates, and is a former national media advisor for the National Native Title Tribunal and news journalist with The West Australian.
Michael has 15 years of experience in the media industry, having held senior roles spanning both the editorial and advertising sides of the business as well as in conference management. He specialises in business to business communication and client management across the key Australian industry sectors of exploration, mining, oil and gas, infrastructure and agriculture.
Before joining Cannings Purple, Michael was Managing Editor of Aspermont Limited’s Australian operations, where he had responsibility for publishing leading industry titles including Australia’s Mining Monthly, MiningNews.net, EnergyNews.net, Resourcestocks, InternationalCoalNews.com and Farming Ahead magazine.
Peter Klinger is an award-winning finance journalist and editor with more than 20 years experience at papers and websites such as The Times (London), Australian Financial Review and The West Australian, most recently as its long-serving business editor.
Alongside mentoring and developing emerging journalists, Peter established a strong rapport with leaders of Australia's business community. Peter holds a BA and MBA from Curtin University, has been a guest lecturer in journalism, hosted and facilitated conferences and industry events, and has devised crisis and reputational communications strategies.
Jamie has recently joined Cannings Purple following his time as Chief of Staff to the Minister for Regional Development; Lands. Jamie brings a wealth of experience from over 20 years working for the Western Australian Government including time in London working on trade and investment development for Western Australia’s Agent General.
He has extensive experience working with the agriculture sector as well as regional economic development, land tenure issues, water regulation and the training sector. His experience has given him a deep understanding of the workings of modern government along with skills in policy development, media and stakeholder management.
Ray has had more than 35 years’ experience in corporate communications and media, with specific focus in the financial services sector. Before entering corporate communications he was deputy editor of The West Australian. Ray has previously been head of corporate affairs at HBOS Australia and BankWest, managing a team responsible for media relations, internal communications and an organisational philanthropic foundation across Australia. Additionally, Ray was directly involved in the sale and subsequent partial public float of BankWest, before managing the communications program for the Scheme of Arrangement through which the majority shareholder HBOS acquired the minority shareholding in BankWest.
Tim is a business and strategic governance consultant with many years’ experience engaging and negotiating on behalf of clients in the corporate, government and not-for-profit sectors.
A former City of Fremantle councillor (2009-2013), Tim has worked on a range of activation projects, and was one of the driving forces behind Fremantle's recent revitalisation. He has particular experience in working with the State Government on planning, housing, energy and liquor licensing issues.
As Account Manager, Tim brings to Cannings Purple an ability to effectively analyse complex issues and deliver outcomes based solutions that are practical and effective.
Renee is a government relations adviser and corporate communications strategist with close to 20 years’ communications experience. She has provided strategic government relations and community engagement advice and support across a range of industries including resources, agriculture, health and land development.
Before joining Cannings Purple, Renee worked in communications and community engagement within the WA Public Sector, including time as an adviser to a former Health Minister.
Danika is a talented communications consultant, networker and organiser. She has a broad skill set across a variety of disciplines including corporate communications, community investment, project management, relationship management, marketing and event management. She has worked in a number of sectors including mining, oil and gas, not-for-profit and finance.
Danika holds a Bachelor of Journalism with Distinction from the Queensland University of Technology and was awarded a place on the Dean’s List for Academic Excellence in her graduating year.
Kristy brings a diverse range of skills from her previous public relations role including event management, project management, internal communications and community engagement. Kristy is responsible for managing the workflow of the Design & Digital team and assisting other areas of the business on different projects when required. Kristy holds a Bachelor of Commerce degree from Curtin University with majors in Public Relations and Marketing.
Fraser Beattie is a consultant and a journalist, with several years of experience in the media industry.
He joined Cannings Purple’s investor relations team in October 2017 as a consultant, and works alongside Andrew Rowell, Peter Klinger and Michael Cairnduff.
Prior to joining Cannings Purple, he served as a finance reporter at Business News, covering various rounds including mining and energy, property, government, agribusiness, small business and technology.
He also had a stint as a presenter at a radio station in Park City, Utah, where he covered the latest trends in music in the US.
Emma is a proficient corporate affairs consultant, with a broad skill set including media management, community relations, event management, corporate communications and digital design. She has worked with clients in real estate, government, mining, oil and gas, and the not-for-profit sector.
Emma supports the corporate affairs team and works with a variety of clients as well as project managing Cannings Purple’s larger design and digital campaigns. She holds a Bachelor of Marketing and Public Relations from Notre Dame University.
Molly is an accomplished communications professional with a diverse skillset including community engagement, media relations, marketing, social media management, journalism and event management. She has worked with clients in a number of sectors including government, not- for-profit and entertainment.
Molly works across the government relations and corporate affairs teams. She holds a Bachelor of Commerce from Curtin University.
Graphic Design and Art Direction
Cameron is an accomplished designer, illustrator and art director with more than ten years’ experience in both Australia and the UK. Skilled in providing brand development for corporate clients together with their accompanying print media and promotional collateral requirements. He has previously worked for household brands such as Disney, American Express, Barclays, Brookfield Multiplex, Bosch, Kleenheat Gas and McDonalds through agency positions at Trilogy Advertising & Marketing, Adcorp and Aquent.
Senior Graphic Designer
Adam is a talented designer with more than ten years’ experience in the design industry.
With a diverse skill set, covering both print and digital design, Adam has project experience in a variety of industries including real estate, government, mining, not for profit, social media and information technology. Adam has worked with a range of corporate brands including WACA, Quickflix, NEC, Rio Tinto, Allight Sykes, migme and Sirius Resources.
Adam also has experience in user interface and user experience design for clients such as Woodside Petroleum, Iluka Resources, CBH Group, South Metro Health Services and Central Institute of Technology.
Social & Digital Media Coordinator
Dennis has more than 17 years’ experience working in digital media for some well-known national media brands. He brings with him a broad set of skills rarely found in today’s digital media world; having begun his career in print as a Graphic Designer, more recently he has turned his hand to web development, digital video and audio production, and has a particular interest in social media management.
Having previously worked with Southern Cross Austereo as Digital Content Producer, he worked on local breakfast shows as well as national network programs like Hamish and Andy, Fifi Box, and Kyle and Jackie O. He has also worked in the news team with Seven West Media helping to deliver digital strategies for Channel 7 Perth and The West Australian.
Sarah-Jane has corporate communications experience across several sectors, including law, construction and not-for-profit. She brings skills in social media and event management to the Cannings Purple team and is responsible for the management and delivery of our industry-leading media intelligence and monitoring services.
Sarah-Jane graduated from Murdoch University with a Bachelor of Communications in Public Relations and Journalism. She received the Vice Chancellor’s Academic Commendation Award and was the top performing Public Relations graduate in her cohort. Sarah-Jane was nominated for PRIA Student of the Year (WA) in 2015.
Executive Assistant / Office Manager
Justine has had extensive administrative, logistics and design experience across her career. She has enjoyed working in many areas including consulting, the arts and politics, and she has coordinated teams in a local and national capacity. Justine's most recent role was managing national political campaign administration, logistics and communications for a Federal Senator.
Justine manages senior staff needs on a daily basis. She offers the highest standard in office management and event coordination and provides support and assistance to the Cannings Purple team and their clients.
Lauren brings a range of skills to the Cannings Purple team acquired through her work in government relations, community engagement, events management and marketing roles. She is responsible for managing CRM databases across key clients, and assists the Corporate Affairs and Government Relations teams with strategic communication and event management requirements.
Lauren holds a Bachelor of Commerce degree from Curtin University with majors in Public Relations and Journalism.
Uta is a Chartered Accountant with a BSc(Hons) and joins Cannings Purple as a contract Finance Manager. She is a keen problem solver and has a strong customer focus in her approach. Uta began as an auditor over 25 years ago and has then worked for companies in mining, resources, manufacturing and medical research. Former employers include LÓréal, BP, Technip, Phylogica Ltd and acQuire Technology Solutions. Her experience more recently has been in the not for profit sector, including the peak body for social service in WA, WACOSS.
Tania Hurlbatt is Cannings Purple’s Finance Manager and Company Secretary. She holds a Bachelor of Accounting Science from the University of South Africa and is an associate member of CPA (Certified Practical Accounting). Tania has a client-centric approach, and brings a wealth of accounting knowledge and experience gained in a professional career spanning more than 10 years primarily in the consulting engineering, mining, and oil & gas sectors. Her previous roles include Group Accountant at Strzelecki Group and Financial Analysist at Hatch Goba.
Managing Director - Cannings Corporate Communications
Renée has over 18 years’ experience in Australia, the USA and New Zealand, providing counsel to CEOs and executives on corporate communications, investor relations, issues management, media relations and brand positioning.
Renée was Director of Corporate Communications and Investor Relations for New York Stock Exchange listed sunglass company Oakley Inc. from its IPO in 1995 to 2000. Moving to Australia in 2000, she provides strategic communications advice to clients across the technology, telecommunications, professional services, banking and pharmaceutical sectors.
Renée holds a Bachelor of Business Management Studies (Public Relations and Marketing) with Honours and a Diploma of Book Editing and Publishing with Distinction.
Senior Director - Cannings Corporate Communications
With more than 15 years’ experience as a senior journalist and editor, and five years as a political adviser, Luis joined Cannings in 2002 as a specialist in corporate positioning, issues management and public affairs. He had previously worked for The Financial Review and The Sydney Morning Herald, and is a former Chief of Staff to the Minister for Employment and Training, and a former Chief of Staff to the Leader of the Opposition. He provides boards and chief executives with strategic communications advice and support, and his list of past and current clients include major multinational corporations, top 100 listed companies and public and private sector organisations. Recently, Luis has advised Boral Ltd on a range of union related issues; provided strategic counsel to international investors wanting to acquire Australian infrastructure assets; and supported the launch of a $22.6 billion property investment joint venture by Henderson Group and TIAA-CREF.
Director - Cannings Corporate Communications
Elizabeth has 15 years of experience in communication and investor relations. She joined Cannings in 2016 following six years working for global engineering and construction group Kentz, where she was responsible for all investor relations as well as internal and external communications, worldwide media relations and communication around M&A and strategy.
Previously, Elizabeth worked for London-based consultancy Powerscourt, advising clients across a number of sectors on financial calendar and corporate communications, capital market transactions and crisis management. She started her career as a journalist on the business and city desk of The Independent newspaper in London.
Elizabeth has a degree in Economics and is currently completing a degree in Engineering. She is a Freeman of the City of London.
Director - Cannings Corporate Communications
Nigel is a boardroom advisor to the leading companies and deal makers on day-to-day communications and has advised on some of the most high profile transactions in recent times. Nigel joined Cannings in 2001 soon after its formation. Today Cannings is one of the leading financial, regulatory, and political communications agencies in the Asia Pacific.
Nigel provides strategic communications advice to national and international clients on their interaction with the media, financial markets, governments and key stakeholders. In his 15 years in financial communications and investor relations he has had particularly strong experience in mergers and acquisition communications and has led a number of contested transactions, capital raisings and other high profile communications issues for Cannings. Projects including advising Woodside on their defence against Shell, advising BHPB on their African and US expansion, and advising the BG Group on their LNG expansion into Australia. Nigel previously worked in South Africa advising South African companies like Anglo American and infrastructure utilities.
Nigel is known for his thoughtful and reliable strategic communications advice on corporate positioning, governance, and fundraising. He is also known for his absolute discretion in reputation and crisis management
At the University of Queensland he studied economics, communications, and military history; he was a University of Queensland Blue in rugby playing for the University First XV and then for Queensland. He played rugby for the Australian Wallabies in 1985. He is active surf lifesaver, athlete, and mountaineer.
Director - Cannings Corporate Communications
Susie has more than 10 years’ experience in financial markets working across investor and corporate communications, corporate advisory and equity research.
Susie joined Cannings following four years at Symbol Strategic Communications, an investor relations and strategic corporate communications consultancy. There she was responsible for the day-to-day investor relations for BT Investment Management, an ASX-200 investment management business, as well as providing investor relations and media advice on a project basis to a number of other ASX 200 listed corporates. Earlier in her career, Susie worked at investment house WilsonHTM and then at ANZ Group within the corporate advisory team working on resource and resource infrastructure projects.
Susie has a Bachelor of Business majoring in Advertising and Finance from Queensland University of Technology and an Advanced Diploma of Applied Finance from Kaplan.
Senior Consultant - Cannings Corporate Communications
Kieron has eight years of communications experience, specialising in the financial industry. Most recently working with Magna Carta in South Africa where he was responsible for external communications and content creation for Standard Bank Corporate & Investment Banking.
Prior to this, Kieron worked at Edelman South Africa and Brunswick South Africa on communications around Competition Commission investigations, IPOs, M&A, litigation support and media relations programmes for companies including Barclays Africa Group, GE, Aveng Group, MTN Group, IMPERIAL Holdings, Anglo American, Coal of Africa, and AngloGold Ashanti.
Kieron completed his Bachelor of the Arts degree at Rhodes University with a focus on International Relations and Political Studies, and Philosophy.
Consultant - Cannings Corporate Communications
Lauren delivers public relations support to a number of private and listed companies through profile raising, investor relations, reputation and issues management.
Day-to-day, Lauren provides account, project, and research support to Directors and delivers communications activities and strategic counsel across a wide range of sectors; working with clients across the financial, technology, resources and legal sectors.
Graduating from Charles Sturt University with a Bachelor of Communications (Public Relations) degree, Lauren also received the Cannings Corporate Communications Scholarship in 2013.
Consultant - Cannings Corporate Communications
Jana works as a Consultant, providing support through media monitoring and analysis, research, writing and public relations support to a number of private and listed comapnies. She is also an executive at Scout, a crisis and issues joint offering between Cannings and sister agency DT, with a keen interest in the practice of crisis and issues management.
Graduating from Monash University with a Bachelor of Laws and Bachelor of Arts, she completed a double major in Journalism and International Studies. Whilst studying, she gained experience as a research assistant and paralegal at Herbert Geer lawyers where she developed sound research and critical thinking skills.
In 2015, Jana was admitted to practice in the Supreme Court of Victoria as an Australian Legal Professional after completing her traineeship at Thomson Geer and settling as a commercial litigation lawyer.
Jana then moved into the PR/Communications space.