Allen & Overy

Allen & Overy

AIM

To build the profile of Australia’s leading global law firm, Allen & Overy and key partners, with a view of generating increased awareness and business opportunities amongst key stakeholders.

SOLUTION

A detailed ongoing communications plan was prepared to maximise opportunities for industry commentary and thought leadership opportunities. This plan led the development of a news pipeline, profiling partners within their respective areas of expertise.

OUTCOME

Allen & Overy has a steadily building media and industry profile for their Australian operations, evidenced by frequent media mentions and requests for commentary on a range of industry trends and issues.

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