Allen & Overy
To build the profile of Australia’s leading global law firm, Allen & Overy and key partners, with a view of generating increased awareness and business opportunities amongst key stakeholders.
A detailed ongoing communications plan was prepared to maximise opportunities for industry commentary and thought leadership opportunities. This plan led the development of a news pipeline, profiling partners within their respective areas of expertise.
Allen & Overy has a steadily building media and industry profile for their Australian operations, evidenced by frequent media mentions and requests for commentary on a range of industry trends and issues.