To promote Australian Mines’ strategic move to acquire scandium projects in Australia. As a high value rare earths mineral used in the aeronautical and automobile sectors, the Company sought to refine its image as a technology metals company.
Through working with Australian Mines’ management team, a combined investor relations and design & digital strategy was designed, developed and coordinated to educate key stakeholders in regards to the scandium opportunities. Integrated corporate collateral including fact sheets, presentations and booth wall art were prepared for a number of local and international conferences.
The integrated campaign over the second half of 2016 saw increased investor awareness of Australian Mines as a technology metals company. The updated corporate collateral was well received by investors in Australia and Europe.