Cannings Purple has provided a broad range of communications advice and support to international agribusiness Bunge and its Western Australian operations since 2013.
In 2012, international agribusiness Bunge commenced planning for a new grain export facility in Bunbury. The $50m port would be the first new development at Bunbury Port for more than 30 years, and the first new bulk grain port in WA for more than 50 years – presenting a number of challenges to the industry status quo.
To support the development, Bunge sought assistance from Cannings Purple. This required a wide ranging stakeholder engagement strategy involving local and state government, local communities and the grain growing industry of WA.
Cannings Purple undertook media liaison, government relations, community engagement, stakeholder management and event planning and management to support the project during the two and a half year construction and commissioning period. This included Government briefings and site visits, milestone events for media and industry stakeholders, and briefings with local shires and farmers in the grain catchment zone. This work helped to facilitiate the successful development of the port project, on time and on budget, with strong engagement and support from its key stakeholders.
In September 2014, Cannings Purple managed the successful launch of the new export facility by Transport Minister Dean Nalder, with a site visit and tour of the port facilities and a sundowner event for more than 150 guests including the global management team from Bunge.