Leighton Holdings

Leighton Holdings

AIM

To facilitate the strong media interest relating to Leighton Holdings' acquisition of WA construction group Broad Holdings.

SOLUTION

Key messages and communication announcements were refined through the close working with management from both companies. This facilitated the positioning of the new parent company, Leighton Holdings in relation to the target company, Broad Holdings.

OUTCOME

Media coverage emphasised the developed messaging relating to the advantages and synergies of this major WA firm being part of a larger national group, meeting the objectives of the campaign.

Purple Patch Newsletter

Get hints, tips and news about communication techniques and trends which will help you!

I AM MOST INTERESTED IN: