To develop a communication strategy to aid the renewed market position following the changed focus towards the development of the Browns Range Pilot Plant.
Key messages were developed and communicated through each of Northern Minerals’ communication mediums to coincide with the Pilot Plant strategy. Marketing collateral including website, annual reports, shareholder presentations and media announcements were re-developed to reflect the change. As heavy rare earths are not widely understood, part of the communication solution was to educate the investment community about the growing global demand for this commodity, positioning it as an attractive investment opportunity.
The implementation of this ongoing corporate communications strategy was supported by the Company securing a new cornerstone investor and execution of an EPC contract with Sinosteel MECC.