Police Nurses Mutual Banking

Police Nurses Mutual Banking

AIM:

To reposition Police & Nurses as a progressive and growing financial institution, in order to reflect the anticipated rebrand to P&N Bank.

SOLUTION:

Cannings Purple designed and implemented ongoing corporate affairs and media relations strategies to reposition and increase the awareness of the organisation. These strategies promoted the prospective advantages to key stakeholders should the rebrand progress.

OUTCOME:

Members voted 93 per cent in favour of the change at a special general meeting in consideration of the rebrand. This important milestone has allowed the organisation to continue to progress towards becoming known as P&N Bank. Cannings Purple continues to provide ongoing support to the organisation.

The following services were used in this case study

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