To promote the activities and profile of ASX listed RuralAus Investments, which is dedicated to growing, managing and marketing commercial plantations of Australian timber on behalf of investors and shareholders.
The Cannings Purple team developed a multifaceted strategy to position RuralAus as an innovative timber development company, with viable MIS projects and a number of other cash flow options from its plantation assets in WA and SA. The strategy focused on the upgrade of communication tools, implementing a targeted government relations program, enhanced strategic media relations and the development of a news flow calendar.
RuralAus has enhanced its relationships with State and Federal Governments, which has facilitated the development of a range of projects the Company is currently progressing. Additionally, there has been increased shareholder and media knowledge of the Company and its direction, supported by the growth in positive media coverage.