To integrate social media into Snap Centres' existing communication plan.
Strategies were developed for social media implementation in order to reinforce Snap’s positioning as a forward thinking leader within the print industry. Areas such as positioning, content sourcing, content management and social media guidelines were addressed in forming a strategic approach to guide Snap’s growth.
Following the implementation of Snap’s social media strategy, the new tools are now a valued and key part of all communications. With Snap now having a social media presence through their Snap blog, Facebook, Twitter and LinkedIn; the Company has secured new audiences for their messages.