Community

Each of us are members of a wider community. We’re proud to play an active part in the broader Perth family, working with people who need our help, but can’t always afford the services of professional public relations specialists.

We recognise our responsibility to the wider community, which is why Cannings Purple is proud to work on a pro bono basis with a variety of organisations, helping charities and not-for-profits access our services to improve their own communications campaigns.
 
We’ve co-ordinated events for the Salvation Army, provided communications and media advice to organisations like the Australia-Africa Mining Industries Group and The Graceville Centre, and encourage our staff to down tools and participate in Deloitte’s IMPACT Day.

We also have a long and effective partnership with Curtin University, providing expertise and advice to its students, and sponsoring a variety of internships and placements within the Cannings Purple family.

Purple Santa



Cannings Purple supports Project Purple Santa to help women living in refuges in the lead up to Christmas

Cannings Purple has a proud tradition of supporting Project Purple Santa – an initiative run by the Women’s Law Centre in Perth to collect toiletries and cosmetics to help women living in refuges in the lead up to Christmas.

Women at risk

One in four women have experienced domestic violence and are subsequently forced to abandon their homes without their belongings in search of a safer environment. This statistic is heighted during the Christmas period, where it is estimated that there is an instance of domestic violence every 10 minutes.

It’s the reason why the Women’s Law Centre commits to helping women at local refuges through deliveries of toiletries and cosmetics each Christmas.  

Giving back

Cannings Purple has been an active supporter of Project Purple Santa for the past two years since the initiative commenced in 2015. Director of Design and Digital, Jamie Wilkinson, said Project Purple Santa allows the team to practice one of the company’s core values – to give back and contribute to the wellbeing of people in the community.

“We encourage our staff, clients, friends and family to contribute, and as a business we also donate the money we would have spent on corporate Christmas gifts to this worthwhile cause,” Jamie said.

“Supporting Purple Santa each year allows our team to have a positive impact on the community, and genuinely help people in need at Christmas.

“We’re proud to have started a new tradition – one that focuses on how we can make a meaningful contribution to the lives of others.”

In the past two years Cannings Purple’s sister company, The Brand Agency, has also made significant contributions and in 2015, handbag company Easoto generously donated more than 100 handbags for women.

About the Women’s Law Centre

The Women’s Law Centre is a community legal centre which provides free legal services and support for women of Western Australia. For more information please visit the Women’s Law Centre website.
R U OK? Foundation



When a conversation can save a life, communication specialists Cannings Purple were more than willing to put our support behind R U OK Day.

In 1995, much-loved Barry Larkin left his family and friends in endless grief after committing suicide. Larkin’s son, Gavin Larkin chose to honour his father to try and protect others from the pain he endured, championing one simple question: “Are you okay?”

A conversation could save a life

It was in 2009 that the R U OK? Foundation was born, raising awareness about how a conversation could change a life. Now a national movement, the R U OK? Foundation is backed by high-profile athletes, international actors, popular leading artists and a panel of experts.

It’s time to lend a helping hand

In late 2015, Cannings Purple had the pleasure of volunteering professional services to assist in the implementation of R U OK? Day’s national campaign launch - “Thanks for Asking” – in Perth’s CBD.

R U OK’s national campaign launch began in Perth’s Forrest Place, featuring a big yellow R U OK?-branded bus. The bus travelled across Australia stopping at capital cities and regional centres spreading awareness of how ‘a conversation could save a life’. Former Minister for Mental Health, the Hon Helen Morton and Hockeyroos players Rachel Lynch and Ashleigh Nelson spoke at the event inviting the community to reach out to someone in need.

Assisting the Sydney-based not-for-profit, the Cannings Purple team provided event management support as well as copy writing and media management services. Cannings Purple’s involvement was aimed at attracting high-volume foot traffic to the launch, managing media inquiries and promoting awareness of the cause and the launch.

Media officer and events manager Kiara Canavate-Blankendaal supported the launch and was pleased to be able to help a cause that touches the lives of many.

“From speaking to passers-by about personal experiences to championing Australians to ask that simple question “are you okay?” – the team and I were glad to be a part of the event.”

Cannings Purple’s efforts resulted in strong media coverage of the R U OK? Day’s national launch with a half page write up in the Agenda section of The West Australian and a three-minute segment on the Nine Network, Today Perth News.

If you, or anyone you know needs support, please call Lifeline on 13 11 14.
 
TEDx Perth


TEDxPerth is an independently-organised TEDx event, with the nonprofit organisation devoted to Ideas Worth Spreading.


Saturday 15 October 2016 marked the fifth annual instalment, and the speakers lived up to the mission by wowing the crowd of more than 1,400 with ground-breaking medical research, advances in space exploration and environmental conservation ideas.
 
Sparking innovation
 
The TEDx program propels the TED experience around the world, enabling local independent organisers to provide a platform where people can share their meaningful ideas. Cannings Purple was a major partner of TEDxPerth 2016 and provided communications and PR support to help foster and promote the thought-provoking event.
 
Sharing ideas
 
TEDxPerth is run by a group of devoted volunteers who are committed to helping manage every aspect of the event, which ensures this platform for sharing ideas continues to be a success.
 
Through Cannings Purple’s communications and PR support, TEDxPerth was able to generate significant earned media coverage across print, radio and television mediums; promoting the event and increasing ticket sales.
 
TEDxPerth general manager Georgia Malone was very pleased with the outcome of the day’s proceedings and Cannings Purple’s involvement.
 
“The day was an overwhelming success and wouldn’t have been the same without our major partners, especially Cannings Purple,” said Georgia.
 
“Cannings Purple was able to generate strong media coverage for TEDxPerth across both traditional and digital media, which helped raise awareness of the event and promote innovation in Perth.”
Walk A Mile In Her Shoes


A colourful event to support a serious issue, the Cannings Purple team joined together to raise funds for the White Ribbon Foundation.


Walk a Mile in Her Shoes is an award-winning international men’s march to stop rape, sexual assault and gender violence against women. Sunday 20 March 2016 marked the third annual Walk a Mile in Her Shoes event in Perth, designed to raise money and awareness for this important cause.

A serious issue

In Australia, one woman is killed each week by a current or former partner, whilst one in four children are exposed to domestic violence. Furthermore, one in three women have experienced physical and/or sexual violence perpetrated by someone known to them. These confronting statistics prompted Cannings Purple to act and throw its support behind this cause.

A worthy cause

The Walk a Mile in Her Shoes event in Perth is coordinated and sponsored by Sandy Taylor, the founder of Easoto handbags. The event encourages men to dress up in high heels to literally ‘walk a mile in her shoes’, with all proceeds going to the White Ribbon Foundation. In 2016, the event took place around Elizabeth Quay with participants walking along Riverside Drive and raised more than $25,000.

Cannings Purple supported the event by collecting donations from staff, totalling just under $1,000 and attending the event on the day. Senior consultant Danika Ferguson coordinated Cannings Purple’s involvement and was delighted to be part of the colourful event.

“The event gives people a light-hearted way to support what is a very serious issue in our society, and it was great to see men of all ages embracing the challenge with enthusiasm,” said Danika.

A long-term campaigner for domestic violence prevention, Sandy Taylor previously supported Cannings Purple as a major contributor to the Project Purple Santa campaign in 2015.

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