When a conversation can save a life, communication specialists Cannings Purple were more than willing to put our support behind R U OK Day.
In 1995, much-loved Barry Larkin left his family and friends in endless grief after committing suicide. Larkin’s son, Gavin Larkin chose to honour his father to try and protect others from the pain he endured, championing one simple question: “Are you okay?”
A conversation could save a life
It was in 2009 that the R U OK? Foundation was born, raising awareness about how a conversation could change a life. Now a national movement, the R U OK? Foundation is backed by high-profile athletes, international actors, popular leading artists and a panel of experts.
It’s time to lend a helping hand
In late 2015, Cannings Purple had the pleasure of volunteering professional services to assist in the implementation of R U OK? Day’s national campaign launch - “Thanks for Asking” – in Perth’s CBD.
R U OK’s national campaign launch began in Perth’s Forrest Place, featuring a big yellow R U OK?-branded bus. The bus travelled across Australia stopping at capital cities and regional centres spreading awareness of how ‘a conversation could save a life’. Former Minister for Mental Health, the Hon Helen Morton and Hockeyroos players Rachel Lynch and Ashleigh Nelson spoke at the event inviting the community to reach out to someone in need.
Assisting the Sydney-based not-for-profit, the Cannings Purple team provided event management support as well as copy writing and media management services. Cannings Purple’s involvement was aimed at attracting high-volume foot traffic to the launch, managing media inquiries and promoting awareness of the cause and the launch.
Media officer and events manager Kiara Canavate-Blankendaal supported the launch and was pleased to be able to help a cause that touches the lives of many.
“From speaking to passers-by about personal experiences to championing Australians to ask that simple question “are you okay?” – the team and I were glad to be a part of the event.”
Cannings Purple’s efforts resulted in strong media coverage of the R U OK? Day’s national launch with a half page write up in the Agenda section of The West Australian and a three-minute segment on the Nine Network, Today Perth News.
If you, or anyone you know needs support, please call Lifeline on 13 11 14.