We embraced digital media at the outset so we are well equipped to help you understand the biggest shift in human communication since the printing press.
Modern public relations require companies to draw on a range of tools to communicate effectively.
Some of your audience will be found using traditional methods but increasingly people are consuming their media online, on mobile and on social media. Our digital public relations team has been leading the way in Perth for years, helping businesses reach their audiences in a measurable and cost-effective way, and integrating digital into a strategic communications plan.
However, digital media is not a one-way street. Increasingly, companies need to be aware of what is being said about them online in chat forums, blogs, mainstream media as well as social media channels like Twitter, Facebook and LinkedIn.
Cannings Purple’s media monitoring service keeps a watchful eye on thousands of sites for mentions of your company and your projects, enabling you to be on the front foot as and when news breaks.