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Lauren

Lauren Pow

CRM Officer
Lauren is Cannings Purple’s resident CRM guru. She joined the team in 2017 shortly after graduating from Curtin University with a degree in public relations and journalism, bringing with her a background in community engagement, event management and marketing across the retail, property and health sectors.

Today, she manages Cannings Purple's CRM and inbound marketing strategy, and does the same for our clients, helping them to grow, monitor and manage their customer relationships. She works at the front line of our content strategy, and is an important part of our internal brand newsroom. Lauren also supports the corporate affairs team by developing content plans, preparing news content for clients and assisting with events.

The only person in the office not hopelessly addicted to coffee, Lauren spends her weekends drinking an array of herbal teas and amateurishly tending to her growing collection of indoor plants.

Areas of expertise

  • Database management
  • Content writing and scheduling
  • Social media management
  • Event coordination
  • Influencer engagement

What I'm thinking about

Digital disruption has property sector in its sights

Read article

Why content is still king (but data is eyeing up the crown)

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Sharing the love on social media

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Awards

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  • Who we are
    • Our story
    • Our people
  • What we do
    • Our services
    • Corporate Affairs
    • Government Relations
    • Investor Relations
    • Design
    • Digital
    • Media Intelligence
    • Crisis Readiness
    • Stakeholder Engagement
    • Training
  • Our work
  • Newsroom
  • Contact us
  • About us
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Talk with us

+61 (08) 6314 6300

Contact us

Talk with us

+61 (08) 6314 6300

Contact us

About us

Our people

Our services

Our work

Newsroom

Contact us

Corporate Affairs

  • Brand newsroom
  • AdvancED
  • Propel
  • Skyline

Government Relations

  • Stakeholder Discovery
  • Regulatory Approvals
  • Powerful Policy

Investor Relations

  • DealComms
  • Investor Insight
  • Intercept
  • Investor Connect

Design

  • BroadBrand

Digital

  • Invite
  • Integrate
  • Innovate
  • Inspire

Media intelligence

  • Rally
  • DeepDive

Stakeholder Engagement

  • Roadmap
  • Barometer

Training

  • Public Profile Training
  • Social Media Masterclass

Crisis Readiness

  • CrisisReady
  • CyberSecure
  • CorporateComply

Case Studies

  • Aeris Resources
  • Gold Royalty Response Group
  • Northern Minerals
  • Marriage Equality
  • WA Primary Health Network

Locations

Perth (Head Office)
Level 1, Brookfield Place Tower 2
123 St Georges Terrace Perth WA 6000

Sydney
Level 4, 30 The Bond
30-34 Hickson Road Millers Point NSW 2000

Canberra
Level 2, 13B National Press Club
16 National Circuit Barton ACT 2600T

Melbourne
Level 5, 350 Queen St Melbourne VIC 3000

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