Ruth uses two decades of experience as a media strategist, communications adviser and journalist to develop, deliver and distribute messages that cut through.

She specialises in providing strategic digital and content services for clients, using the principles of newsworthy and engaging content to tell compelling stories. She is a skilled media trainer and works with professionals both within and outside the communications industry to develop their digital, writing and media skills.

Ruth’s work in this field has included developing digital and inbound marketing strategies for clients, including use of lead generation software, content marketing and social media. She works with emerging technologies including virtual reality in campaigns and continues to write for publications including the Australian Financial Review.

When not distracted by the next shiny digital tool, Ruth likes to holiday in cooler climates with her family or hang out with her stubborn Scottish Terrier Maisie.

EXPERTISE

Ruth's Articles

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Digital

Why AI is a change management challenge, not a technology one 

AI technology may be more human than we originally thought.

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Digital

AI Readiness: what your business needs to do now for 2024

The desire to unlock gen AI's potential is clear, driven...

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Digital

Copilot is landing: here’s why you need to prepare before you procure

Microsoft's AI integration to level up your work productivity is...

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Digital

AI will help LGAs do more with less — provided they have support to get started

AI offers a promising avenue for improving Local Government Areas...

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Digital

Ready to run with the robots? Why you need to build your AI-Q

The rapid arrival of artificial intelligence in the workforce requires...

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Digital

Disrupting the disruptor: Move over ChatGPT, hello GPT-4

ChatGPT has revolutionised the way we work since its November...

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Digital

3 things we can learn from Elon Musk about employee value propositions

The online comments are the kinds of things any employer...

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