We are

Cannings
Purple

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Our brand values

We start and shape conversations that matter

Through a blend of insight, influence and innovation, we create positive impacts for our clients, our people and our communities.

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Insight

Mapping success requires smart strategy

We’ve brought together some of the brightest minds ensuring the best insights inform our strategic thinking. Our investment in the smartest people across sectors and skills means clients can tap into a broad, deep-thinking resource for perspectives informed by a connected know-how.

With leaders in resources, property, energy, education and agriculture, and subject experts across digital strategy, design, crisis management, media engagement and media training, clients know our insights come from a place of real-world experience and a deep understanding of business, government and communications.

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Influence

It’s what you know as well as who you know

Influencing requires a complex interplay of knowledge, network, access, strategic thinking, tactical execution and communications. 

To nudge behaviour and change beliefs takes an understanding of all these compounding factors, layered with strong relationships with the media, government, capital markets, leaders and decision makers.

It’s how we’ve always worked, and it’s a proven method for getting remarkable outcomes for clients.

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Innovation

Nothing is static

We can’t be effective for clients by doing the same things in the same way. Which is why we invest in new platforms, services, digital techniques and data. 

Our hunger for the next way comes from an insatiable curiosity for doing better work and improving outcomes. We test and curate the best new and emerging apps, tools, services and techniques, and deploy them on behalf of clients only when we are sure of their positive impact.

It means how we work today won’t be the same as how we work tomorrow. There's value for clients in ensuring we're innovating with a purpose - we're always focused on getting the best outcome for them.

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Impact

Making an impression; having an impact

It’s why we’re here, and it’s what clients want. We strive to have impact across our work, staff and clients, by starting and shaping conversations that matter.

Impact means identifying the outcomes and successes our clients and people require, and finding the best route to achieving those.

Our impact takes many forms – from successful campaigns which improve the social and economic outlook of regional communities, to wide coverage of clients’ news, to the pro bono and charity work we undertake to help organisations and non-profits.

We want to make a lasting impression, and have real and measurable outcomes for clients and stakeholders.

Organisations Cannings Purple and our staff have supported through professional advice, volunteering, sponsorship or pro bono work include: The Campaign for Marriage Equality, Walk a Mile in Her Shoes, #PurpleSanta supporting the Women’s Law Centre, Perth, Noongar Chamber of Commerce and Industry, Noongar Land Enterprise Group , RUOK Day, Women in Oil and Gas.

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Where we fit

Connect with the world's brightest minds

Co-founded in 2004 by our managing director Warrick Hazeldine, Purple Communications grew rapidly in Western Australia through a dynamic, client-focused approach to communication.

In 2012, publicly listed national communications group, STW Group purchased a 49 per cent stake in Purple Communications via its corporate and financial public relations firm, Cannings Corporate Communications.

In 2016, STW Group merged with WPP, and WPP AUNZ became a cornerstone shareholder in Cannings Purple.

Thanks to our close working relationship with WPP AUNZ, we can connect our clients with on-the-ground support in any market, while accessing a global network of communication specialists. WPP's stable of agencies offers a comprehensive range of advertising and marketing services.

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Our awards

Our work is recognised around the world
  • Business News, Number 1 PR Company, Mergers and Acquisitions 2016
  • Finalist in the 2016 Australasian Consultancy of the Year Award at the Asia-Pacific SABRE Awards
  • The Global Alliance for Public Relations and Communication Management (GA) 2016 COMM PRIX Award Finalist in the PR Programs category
  • Global Financial Agency of the Year Nominee 2015 - The Holmes Report
  • The 2015 Association Award at the Asia-Pacific Excellence Awards for the #heartofgold campaign
  • The 2015 Australasian Consultancy of the Year Award at the Asia-Pacific SABRE Awards
  • The 2015 Govrels Award for Best Digital Campaign for our work on the #heartofgold project
  • Best Integrated Marketing and Communication Campaign Strategy at the 2015 Public Relations Institute of Australia Golden Target Awards
  • Best use of Facebook certificate of excellence for our #heartofgold campaign at the 2015 In2 Summit in Hong Kong
  • The 2012 PRIA State Award for Excellence for Stakeholder Engagement with Sinosteel Midwest

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