Through a blend of insight, influence and innovation, we create positive impacts for our clients, our people and our communities.
We’ve brought together some of the brightest minds ensuring the best insights inform our strategic thinking. Our investment in the smartest people across sectors and skills means clients can tap into a broad, deep-thinking resource for perspectives informed by a connected know-how.
With leaders in resources, property, energy, education and agriculture, and subject experts across digital strategy, design, crisis management, media engagement and media training, clients know our insights come from a place of real-world experience and a deep understanding of business, government and communications.
Influencing requires a complex interplay of knowledge, network, access, strategic thinking, tactical execution and communications.
To nudge behaviour and change beliefs takes an understanding of all these compounding factors, layered with strong relationships with the media, government, capital markets, leaders and decision makers.
It’s how we’ve always worked, and it’s a proven method for getting remarkable outcomes for clients.
We can’t be effective for clients by doing the same things in the same way. Which is why we invest in new platforms, services, digital techniques and data.
Our hunger for the next way comes from an insatiable curiosity for doing better work and improving outcomes. We test and curate the best new and emerging apps, tools, services and techniques, and deploy them on behalf of clients only when we are sure of their positive impact.
It means how we work today won’t be the same as how we work tomorrow. There's value for clients in ensuring we're innovating with a purpose - we're always focused on getting the best outcome for them.
It’s why we’re here, and it’s what clients want. We strive to have impact across our work, staff and clients, by starting and shaping conversations that matter.
Impact means identifying the outcomes and successes our clients and people require, and finding the best route to achieving those.
Our impact takes many forms – from successful campaigns which improve the social and economic outlook of regional communities, to wide coverage of clients’ news, to the pro bono and charity work we undertake to help organisations and non-profits.
We want to make a lasting impression, and have real and measurable outcomes for clients and stakeholders.
Organisations Cannings Purple and our staff have supported through professional advice, volunteering, sponsorship or pro bono work include: The Campaign for Marriage Equality, Walk a Mile in Her Shoes, #PurpleSanta supporting the Women’s Law Centre, Perth, Noongar Chamber of Commerce and Industry, Noongar Land Enterprise Group , RUOK Day, Women in Oil and Gas.
Co-founded in 2004 by our managing director Warrick Hazeldine, Purple Communications grew rapidly in Western Australia through a dynamic, client-focused approach to communication.
In 2012, publicly listed national communications group, STW Group purchased a 49 per cent stake in Purple Communications via its corporate and financial public relations firm, Cannings Corporate Communications.
In 2016, STW Group merged with WPP, and WPP AUNZ became a cornerstone shareholder in Cannings Purple.
Thanks to our close working relationship with WPP AUNZ, we can connect our clients with on-the-ground support in any market, while accessing a global network of communication specialists. WPP's stable of agencies offers a comprehensive range of advertising and marketing services.
Perth (Head Office)
Level 1, Brookfield Place Tower 2
123 St Georges Terrace Perth WA 6000
Level 4, 30 The Bond
30-34 Hickson Road Millers Point NSW 2000
Level 2, 13B National Press Club
16 National Circuit Barton ACT 2600T
Level 5, 350 Queen St Melbourne VIC 3000