Aged care and retirement living

Are you Royal Commission ready?

Cannings Purple understands that aged care and retirement living providers operate in a complex environment. Current political, media, social and economic conditions each present their own set of challenges, risks and opportunities with respect to brand, reputation and sustainability.

The Royal Commission into Aged Care Quality and Safety brings all of these challenges into sharp relief as the sector comes under intense and sustained public scrutiny. More than ever, it is critical that providers communicate clearly and effectively to maintain the confidence of clients and their families, employees, regulators, investors and the wider community.

Our Approach

Cannings Purple has extensive expertise in crisis management and, in particular, has assisted both government and private sector clients in relation to various Royal Commissions.
Our team includes aged care and health specialists from government, legal, not-for-profit and commercial backgrounds who are familiar with the particular challenges faced by aged care providers.
In addition, our specialists in government relations, investor relations and internal communications ensure our clients are assisted with the full spectrum of communications needs that can and do arise from Royal Commission scrutiny.

Our services

In the context of the Royal Commission, we support our aged care clients by, among other services:
  • Drafting submissions;
  • Facilitating strategic planning sessions;
  • Developing and implementing communications plans targeting internal and external stakeholders;
  • Providing media monitoring and intelligence services;
  • Reviewing relevant policies and procedures; and
  • If required, providing 24/7 issues management support.

Our results

We put our clients in the strongest position to maintain their reputations and brand integrity by developing internal and external communications strategies to manage and mitigate risk. We focus on building and maintaining strong stakeholder relationships to limit the fall-out from negative coverage of the aged care sector as a whole.
Where our clients are drawn into the Royal Commission spotlight, we prepare them to respond effectively to media attention and to provide assurance to concerned stakeholders. We work closely with our clients' legal advisers to ensure our communications approach addresses not only reputational but also legal risks.

Media training

Tailored media training for senior executives and their support teams, including scenario preparation.

Strategic planning

Identify key internal and external stakeholders, key potential issues and key messages.

Media Intelligence

Know about an issue as soon as it arises, with real-time alerts for online, print and social media.

National Director
Talk to me about crisis communications
Associate Director
Talk to me about media relations and profile raising
Associate Director
Talk to me about aged and health care communications

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